2024 Election Campaign Review

OFFICIAL

PART 1: Messaging, Comms & Marketing

Thank you for taking the time to review ActionSA’s 2024 Election Campaign!

Please answer the questions honestly, and feel free to refresh your memory on certain materials with the buttons below.

When you reach the scoring questions, 1 is the lowest score, and 10 is the highest score.

READ OUR MANIFESTO

WATCH OUR CAMPAIGN ADS

Submissions for part 1 are now closed.

This review is anonymous, but we would like to know which province you live in

How would you rate the ActionSA 2024 Election Manifesto?

I haven't read it. 1 2 3 4 5 6 7 8 9 10

How would you rate the effectiveness of the ActionSA national message “Only Action Will Fix South Africa”?

I didn't see the National message 1 2 3 4 5 6 7 8 9 10

How wold you rate the impact of the Presidential Campaign?

I wasn't aware of the Presidential Campaign 1 2 3 4 5 6 7 8 9 10

Do you feel like the campaign message focussed too much on other parties?

Yes No

Which parties?

Do you believe the ActionSA Manifesto was sufficiently different from other parties?

Yes No

Are there any issues (e.g. crime or education) you felt ActionSA spoke either too much about, or not enough about?

How would you rate the effectiveness of the ActionSA provincial message?

I didn't see the Provincial message 1 2 3 4 5 6 7 8 9 10

How would you rate the impact of the Premier Candidate campaign in your province?

I didn't see an impact in my province 1 2 3 4 5 6 7 8 9 10

How would you rate the province’s communications about key issues in your province?

I didn't see any comms 1 2 3 4 5 6 7 8 9 10

How active was your provincial ActionSA social media accounts?

I don't use social media 1 2 3 4 5 6 7 8 9 10

How effective do you think the ActionSA campaign TV adverts were?

I didn't see them 1 2 3 4 5 6 7 8 9 10

How would you rate ActionSA's overall presence and campaign on social media?

I do not use social media 1 2 3 4 5 6 7 8 9 10

How visible and impactful was ActionSA’s presence on Facebook

I don't use Facebook 1 2 3 4 5 6 7 8 9 10

How visible and impactful was ActionSA’s presence on Twitter?

I don't use Twitter 1 2 3 4 5 6 7 8 9 10

How visible and impactful was ActionSA’s presence on Tiktok?

I don't use TikTok 1 2 3 4 5 6 7 8 9 10

How visible and impactful was ActionSA’s presence on Instagram?

I don't use Instagram 1 2 3 4 5 6 7 8 9 10

How much do you think ActionSA's involvement in the Multi-Party Charter harmed or helped ActionSA in this campaign?
1 being harmful and 10 being helpful

1 2 3 4 5 6 7 8 9 10

In an ActionSA poll conducted in August 2023, 80.3% of respondents strongly agreed that ActionSA should join a multi-party pact. Despite your answer to question 1, do you think it was the right decision at the time to join it?

Yes No I don't know

What was the take home that you understood from the ActionSA message?

Is there anything else you would like to add?

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