Herman Mashaba

"The era of Action is upon us. I stand before you to dedicate this new party to you, the people of our country."

Herman Mashaba


From stability and success during the dark days of apartheid to his reluctant road to politics. This is the story of how our President, Herman Mashaba is taking the values of success he learned in business, and using them to change the face of South African politics.


  • The Party List System prioritises representation in the Legislative arm of government at the expense of direct accountability. The Party List system serves the interest of career politicians over the interests of the people.
  • South Africans should have a direct say in electing their Public Representatives through a mixed electoral system that combines proportional representation with a constituency-based system.
  • While we continue to advocate for Electoral Reform, our party will practice this by adopting a Primary Election system where people can directly elect our candidates for public office.
Electoral reform
  • We must act as one to build a prosperous, growing and sustainable economy that provides meaningful employment to more South Africans. Inclusive economic growth is vital to addressing the legacy of our past.
  • We support a competitive, market-based economy with minimal government interference. We see entrepreneurs and the private sector as a valued and trusted partners in our efforts to create jobs and reduce inequality.
  • The role of government is not to create jobs, but to create a conducive environment in which businesses can grow and provide meaningful employment and dignity to more South Africans, and to assist those who cannot help themselves.
  • Social grants are necessary to protect the most vulnerable in our society, but we must work hard to give those on social welfare, and are able to work, the means to take control of their own futures.
  • The best way to achieve broader participation in the economy is not through race-based policies that favour politically connected elites, but through improving the ease of doing business for entrepreneurs.
  • We will provide incentives to the private sector to ensure that greater diversity is achieved in the private sector.
  • Bureaucratic red tape and draconian labour laws are hurdles to unlocking economic potential. Economic policy must be overhauled to reduce the cost of doing business and incentivise private sector investment.
economic prosperity
  • No country can flourish and no economy can grow in a state of chaos. We must act as one to build a safe and secure South Africa where criminals cannot act with impunity.
  • Tackling crime and violence in South Africa requires addressing the underlying socio-economic drivers of crime while ensuring that a capable Criminal Justice System prosecutes all offenders.
  • Greed and corruption in the state and private sector is the greatest obstacle to overcoming the legacy of our past. We must act as one against corruption and declare it as Public Enemy Number 1.
  • Crime and violence undermine our social stability and economic confidence. We must overhaul our Criminal Justice System and empower our Law Enforcement Agencies to ensure that it is criminals, and not law-abiding citizens, that live in fear.
  • We must act as one against gender-based violence.
  • Our immigration system must be overhauled to attract skilled migrants, while clamping down on the influx of undocumented migrants through our porous borders. The failures of Home Affairs undermines the rights of South African nationals and foreigners alike.
rule of law
  • South Africa must be a country where people’s potential to thrive is based on their ingenuity and hard work, regardless of the colour of their skin.
  • While we strive for a non-racial South Africa, we recognise that after 26 years of democracy, a strong correlation remains between race and socio-economic standing.
  • We cannot pretend that race is not a primary determinant of the future prospects of many South Africans. We must act as one to address this historical inequality
  • However, we reject the failed policies of Black Economic Empowerment (B-BBEE) and Affirmative Action as implemented by the current governing party. Breaking the cycle of racial inequality requires that we take action to implement real and substantive policies aimed at improving equality of opportunity, not equality of outcome.
  • South Africans must act as one to challenge racism in all its forms and pro-actively work to break down racial stereotypes and racial prejudice
non racism
  • Quality Education will unlock South Africa’s economic potential and reduce inequality by ensuring that all South Africans have the opportunity to succeed in life.
  • All South Africans should be able to access a quality education no matter who they are, where they live, or what they earn.
  • Our education system must teach critical thinking and entrepreneurial skills that will empower young people to be active participants in the economy.
  • Classrooms should never be seen political playgrounds. We must act as one against the politicization of the education system and break the stranglehold of unions.
  • The painful legacy of our past has been perpetuated by the post-democratic government. Too many South Africans still live without access to quality education, basic services and proper housing. This must change
  • We will take action for Social Justice through a pro-poor governance agenda that will ensure that the most vulnerable in our society – the Forgotten People – can live a life of dignity
  • We must act as one against all forms of prejudice and injustice and actively work to build an inclusive society.
  • Land reform must be accelerated. Land must be redistributed in a fair manner. We stand against Expropriation Without Compensation and amending the Constitution. Land reform can be achieved within the existing legislative framework; we just need the political will and competent leadership to execute its provisions.
social justice
  • South Africa is being held back by unethical leadership and unqualified public servants. State capture, the looting of public resources and the normalisation of public sector corruption has diverted funds away from efforts to address the legacy of our past.
  • We must act as one to build a dynamic, efficient and citizen orientated public service that serves the interests of the South African people.
  • We must professionalise the public sector. Appointments should be based on merit, competence and a commitment to ethical service.
Ethical leadership